|Hiromix | Tokyo Girls|
Photo: Hiromix by Hiromix
|Hiromix (Tokyo, 1976) real name Toshikawa Hiromi. Father is a chef (French cuisine). Graduated from high school in Koenji, Tokyo in April 1995. Her first claim to fame was through a photo contest called the "11th New Cosmos of Photography (Shashin Shin-seiki, sponsored by Canon) in March 1995. Her entry was a small 36-page photo book made of color copies of regular prints. The title was "Seventeen Girl Days" (also called "School Days"). It was a photo diary compiled into an album-like booklet which was not an unusual technique. However, her photos gave a light-hearted, fast-paced, and original look at this 17-year-old high school senior girl.
It was a glimpse into the girl's scenes and icons of everyday life: a pet cat, a record, poster, flowers, friends, and self portraits. All the good, random moments of her current life. She used a Konica "Big Mini" compact camera. (One of the first shots she took with that camera was of herself with her hand holding the camera outstretched in front of her.) Araki Nobuyoshi, one of the judges, nominated her as the contest's 1st place winner. She worked on the photo book while seeking the advice of Homma Takashi, a photographer.
In 1995, the year of her high school graduation, she already starts a full-blown photography career. She writes a diary for an Internet magazine, she photographs musicians for "Rockin' On Japan" magazine, she is commissioned to be the photographer for the J-Wave FM radio station posters for train stations, and in Dec. she is named the overall "Grand Prix" winner for the 11th New Cosmos of Photography photo contest, earning 1 million yen in prize money. However, a week before the awards ceremony, the immense media frenzy and sudden fame had took its toll on her and she fell ill with stress-induced gastritis. Her mother accepted the award on her behalf. (This photo contest has served as a major photography career springboard for many of the contest winners.) With eye make-up on, Hiromix has quite an exotic-looking face. (She has a trademark "mod" look reminiscent of the 1960s.) Her self-portraits of her petite body are also quite sexy with mini-skirts, hot pants, underwear, topless, etc. She had all the elements (youth, sex appeal, a fresh face, and talent) for mass media appeal and was soon featured in many major magazines and on TV programs.
Since junior high school, she liked the 1960s and '70s look. Where she grew up, there were many used clothing and recycle shops and browsing through the old and cheap clothes was one of her favorite pastimes. She went to flea markets as well and made friends, four of whom with which she formed a '60s-style R&B group called The Clovers. This group of five mod-looking girls emphasize their looks and style more than their lackluster singing. She loves all kinds of colors in her photos. She has also tried her hand at movie-making (of an R&B event) and enjoyed what the medium can offer. Hiromix continues to be busy with editorial, advertising, and photo art work. Rockin' On Japan, a music magazine, is one publication where her photos appear regularly.
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